Jodi Bragg
Jodi Bragg, strategic communications consultant
Experience

Communications
built on experience
—and insight.

For more than 20 years, Jodi Bragg has worked across strategic communications, public relations, social media, influencer marketing, reputation management and organizational communications—helping brands turn complicated ideas and challenges into messages people can act on and understand. Her perspective is informed by a natural curiosity in human behavior. Field experience and graduate-level coursework in organizational psychology and counseling have expanded the way she thinks about motivation, behavior, relationships and how people function within organizations.

Corporate communications

Strategy, influence and reputation.

AT&T + Cricket Wireless

At AT&T and Cricket Wireless, Jodi worked at the intersection of communications, social media, compliance and emerging influencer marketing.

She founded and led AT&T’s Creator, Talent and Influencer program, developing its strategy, processes and best practices before expanding the program to Cricket Wireless. Her work included influencer and talent relationships, campaign negotiation, contract coordination, FTC compliance, social strategy and collaboration across marketing and communications teams.

Earlier at AT&T, she led influencer relations and helped develop new ways for the brand to work with creators as social media became an increasingly important part of corporate communications.

Agency leadership

Brands, clients and complex communications.

Agency & Consulting

Before AT&T, Jodi spent more than a decade in agency and consulting environments, including leadership roles at HL Group, JGA Peppercomm and BLJ Worldwide.

Her work ranged from communications strategy and media relations to new-business development, product and restaurant launches, executive counsel and media training.

Over the course of her career, she has worked with organizations and brands including American Express, Expedia, Mayo Clinic, AARP, Samsung, DirecTV, The Capital Grille, CreditCards.com, SodaStream, Mustela, Platinum Guild International and Time Inc.

She has also prepared executives, physicians, authors, chefs and other spokespeople to communicate effectively with media and their audiences.

Public affairs

Government, nonprofit and public-facing work.

Jodi’s early career included work in government and public affairs, including serving as a Legislative Correspondent in the United States Senate and communications work connected with the Office of the Governor of Louisiana.

Her nonprofit and international communications experience has included organizations and initiatives focused on children with special needs, literacy, conservation and education.

Organizational Insight

Seeing the system,
not just the message.

Jodi Bragg discussing communications and organizational strategy

More recently, Jodi worked inside public education, including special education classrooms and school communities. Her interest in education also became personal: after navigating dyslexia with her daughter, she completed specialized training in dyslexia to better understand how children learn and how the right support can change their experience.

That work gave her a very different view of organizations—one shaped not from the executive level, but from inside the systems where policies and decisions are actually carried out. It reinforced something she had seen throughout her career: authority and fairness exist in a delicate balance, and the intent of a policy does not always predict its impact on people.

Jodi first learned to navigate complex systems inside large organizations such as AT&T, where communications rarely operated in isolation. Legal considerations, leadership priorities, competing interests, organizational politics and the realities of implementation were all part of moving work forward. Understanding those moving parts—and knowing who needs to be heard—is often as important as the message itself.

Together, those experiences have shaped the way Jodi approaches her work today. She looks beyond the stated communications problem to understand the people, incentives, relationships and systems surrounding it. Sometimes the message needs to change. Sometimes the process does. And sometimes the real issue is something no one has been willing to name yet.

Through Bragg Comm, Jodi helps organizations find that distinction—clarifying priorities, reducing unnecessary complexity and creating communication that respects both the people making decisions and the people affected by them.

Let’s connect.

Jodi Bragg · strategic communications, consulting and organizational counsel.