01
Communications Strategy & Counsel
Sometimes the challenge isn’t a lack of ideas. It’s figuring out which
ideas matter, what to say, who needs to hear it—and what to do next.
I help organizations evaluate communications challenges, identify
opportunities and turn complicated situations into clear, actionable strategies.
Sample support: communications audits • strategic planning •
messaging and positioning • reputation and issue counsel • executive counsel •
stakeholder communications • internal and external communications plans •
campaign and launch strategy
02
Social Media & Audience Strategy
Social media should do more than keep a feed busy.
I help organizations determine where they should show up, what they should
say and how content can reach the audiences that actually matter. Support
can range from organic content planning and day-to-day execution to targeted
social campaigns designed around specific audiences and business objectives.
Sample support: social strategy • platform recommendations •
editorial calendars • content creation • post scheduling • organic social •
audience-targeted campaigns • influencer strategy • community and reputation
considerations • performance review and optimization
03
Thought Leadership, PR & Content
Good expertise deserves to be understood—and found.
I help leaders and organizations turn their knowledge, perspective and
experience into credible content and communications that build visibility
and authority.
Sample support: thought leadership articles • executive bylines •
LinkedIn content • media outreach • story development • press materials •
media messaging • executive positioning • talking points • presentations •
website and brand copy
04
Fractional Communications & AI Oversight
Sometimes you don’t need a project. You need an experienced communications
person in your corner.
I provide ongoing strategic and hands-on support for organizations that need
senior communications expertise without adding a full-time role. That can
include working alongside leadership, internal teams, agencies or other
partners to keep communications moving—and make sure the pieces connect.
As AI becomes part of everyday communications work, I can also help
organizations establish the human judgment, standards and oversight needed
to use it effectively without sacrificing accuracy, voice or trust.
Sample support: fractional communications leadership • ongoing
PR and social support • internal communications • agency/vendor coordination •
executive counsel • workflow and process improvement • AI communications
guidelines • AI content review and oversight • brand voice and quality control